- Scheduling information - Title, Date and Time then channel. - usually at the end of the trailor
- Voiceover - to outline narrative - sometimes they pose questions
- Direct Address - 'you'
- Intrigues The Audience - makes them want to watch it
- Extracts From The Documentary - Vox Pops Etc
- Sound effects and music bed
- Slogan
- Usually about 30 seconds
- Sound effects link to what is being said.
- Mans voice - Voiceover then a Womans voice giving schedule Information. Channel said last.
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